The Project

Canadian maple syrup contributes $800 million to the country's economy. Québec Maple Syrup Producers (QMSP) promotes the interests of Quebec’s 11,300 maple producers. Operating under the consumer brand Maple from Canada, Liquid is retained to promote pure Canadian maple syrup as a high-quality, versatile and completely natural ingredient in the UK and Australia.?

The Result

Our multi-disciplinary team provides integrated functions for PR, digital and social media, design, content creation, events and stakeholder engagement, all with the aim of increasing exports of maple syrup from Canada to these markets. ?

Since 2015, we have been executing creative campaigns to engage target audiences in the UK including everything from creating recipe books, partnering with sports teams and appointing chef ambassadors to presenting at trade shows, meeting with importers and hosting our own events. ?

We have been appointed to establish Maple from Canada in Australia and have been operating in the market since March 2023, with a year one aim of increasing brand awareness, building relationships and learning the market inside out.

• 92%? increase in exports of Maple to the UK since 2015?

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• 200+? original recipes produced in-house?

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• 30+? partnerships with UK schools, colleges and universities?

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• 580,700+? UK consumers engaged with through events in 2022 alone