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Liquid has used the following skills/services in the project.
Working with Premier League football club Aston Villa to oversee and manage communications for their ongoing planning application to redevelop of Villa Park and its surrounding areas. To date, Liquid has supported on their fan survey, pre-planning consultation, and planning submission.
We designed campaign graphics in line with their existing guidelines to help create a clear link for all redevelopment content. These featured on all collateral including posters, postcards, flyers, banners, social media assets, and website content, which were all written, designed, and produced by Liquid.
We managed communications between the Club and their high-level stakeholders, government contacts, the local community, and fans through various channels. We also organised several consultation engagement events to encourage our audience to find out more about the proposal and ensure everyone had a chance to have their say.
• 1.48 billion total audience reach to date
• 125 pieces of coverage to date
• 29k+ consultation landing page visits (as of Aug 2022)
• 2 million+ organic social impressions from campaign-related posts
• 5 consultation engagement events for stakeholders and the local community
• 92.9% of respondents strongly support the redevelopment plans
