LAW Creative

LAW Creative has used the following skills/services in the project.

THE OPPORTUNITY

Everyone knows and trusts German manufacturing. And because it’s so consistently good, it must be born of a national state of mind, a love of perfection, an obsession with making things the best that they can be. We saw this as a strong selling point for a German manufacturing company such as LEMFÖRDER, so we exaggerated the point, with a touch of humour, to make a memorable campaign that shows why the brand’s obsession with perfection is a huge benefit to the automotive world.

THE SOLUTION

Combining this gentle humour with a premium, market-leading look and feel and an unexpected visual, our campaign engaged target audiences by creating disruption in the marketplace, as well as differentiating LEMFÖRDER within the overall ZF portfolio. The campaign demonstrates how the unique processes defined by LEMFÖRDER in Germany, and its three core values – Precision, Pioneering, OE Heritage – create the high quality products that have made the brand No.1 for OE steering and suspension parts, and relied on by more than 50 automotive manufacturers. To achieve maximum impact the campaign was rolled out across Europe and adapted for several media channels and included press ads, garage POS kits, film, landing pages, email and website.

THE RESULTS

In the first two months since campaign launch, our LEMFÖRDER campaign film has been viewed more than 5 million times on YouTube. And that’s on top of 90,146 clicks to website, over 64 million impressions and an email open rate of 40% – well above the industry average.