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Connected by a shared philosophy, LAB Group uses pioneering research into human behaviour to advance brands in a way that digital and creativity alone cannot.

Uniting multi-disciplinary expertise across technology, marketing, data-led insight, communication and creativity, LAB is a collective of 5 agencies working closely to explore, experiment, and action against client challenges and impact societal change.

LAB Group is comprised of VERJ (data and insights), Raised by Wolved (creative communications), Riverr (technical strategy and implementation, Studio Blup (creative studio and emerging technology), and Reflect Digital (digital marketing, SEO and PPC).

LAB has been recognised within The Drum's Top 10 Elite Agencies in the UK 2022, Top 100 Independent Agencies and Top 100 Most Respected Agencies. LAB Group also boasts four BIMA 100 Class of 2022 members and has two Sitecore MVPs amongst the ranks.

Fuelled by a desire for innovation and the art of the possible, LAB Group founded the Human Insights Council at BIMA and has further strategic partnerships with academic institutions such as MIT and City, University of London, on research and innovation focusing on social impact in digital.

LAB agencies work with brands such as Nike, Danone, JP Morgan, EA Sports, Coca-Cola, COTY, Quintain Living, Hasbro, Boundless, Opayo (formerly Sagepay), Citrix, and many more.

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