Simon started his working life in London before relocating to Australia in the late 80s, settling in Melbourne. Simon quickly established himself within the city working with international brands including the Sydney Organising Committee for the Olympic Games (SOCOG), The Woolmark Company and many other blue chips.

Simon was quick to see the potential in the early internet and broadened his focus to include digital, establishing a digital agency delivering comprehensive online marketing campaigns for B2C, B2B, R&D, national and international organisations, central and local government.

Since returning to the UK in 2002 Simon has added Web 2.0, 3.0 and mobile marketing to his integrated experience. He then established KISS Communications with Richard Bland in 2007.