Sinéad is Managing Partner at Kindred and former president of Bloom UK, the professional network for women in communications. Sinéad’s expertise spans social, digital and integrated campaigns and she has delivered award-winning campaigns for Camelot, FOX, Penguin, Lufthansa, Penguin and NCS. Sinéad returned to Kindred in 2016 after a spell at Ogilvy specialising in social and content and became managing partner in early 2018. Passionate about supporting the careers of women in comms, Sinéad founded the annual BloomFest conference and is currently on the judging panel for The Drum’s 50 under 30.