Roger is one of the pioneers of promotional marketing in the UK. After 4 years with Nestle, he left to specialise in that sector. On joining Y&R, he met Kevin Twittey and together they founded Triangle, the agency that over the next 30 years became one of the largest and most successful marketing communications groups in the UK.Roger is a Fellow of the IPM (Institute of Promotional Marketing) and a former member of both the Marketing Society and the Institute of Directors. He has written extensively for marketing publications and is also an accomplished speaker on marketing communications both in the UK and internationally.As well as acting as a mentor to the Board, Roger heads up the agency’s QC unit, helping to maintain a record of excellence in our published work.