Over the last 20+ years i have spread award winning creativity across experiential, brand activation and shopper campaigns for brands such as Martell, Jameson, London Pride, Lanson, Camel, Macdonald Hotels & Resorts, Gala Bingo, Betfair, Sheraton Hotels & Resorts and Cuticura to name but a few. Away from managing ignis's creative talent, i can often be found shouting at the England rugby team, challenging the opinion of the nation's film critics and revisiting the guilty pleasure of Goth rock.