Sarah started her career in PR working at Consolidated Communications Management where she promoted clients including Polygram Video and Disney.

She joined Proximity London in 1995 and developed her skills on creating direct response campaigns for a range of clients including Barclaycard, Elida Feberge, Volkswagen Commercial Vehicles and the Royal National Lifeboat Institution. Whilst Group Account Director for Yellow Pages, the business to business prospect campaign was recognised with a Silver at the DMA International ECHO Awards.

In 2008, Sarah joined Hunterlodge Advertising to head up the Thames Valley University account. She had a successful start winning a Silver in the Heist Awards 2009 for the ‘Little Book of Selfishness’.