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Brazil Street has used the following skills/services in the project.
When the Karndean team came to us, they had top line segmentation of their existing customers. This helped them broadly understand who their luxury consumer product appealed to.
However, their trade and express product consumers were lesser known, limiting Karndean’s ability to position their products in a way that would appeal to these very different audiences. They needed a more detailed and actionable view of both existing and conquest audiences.
Luxury flooring brand Karndean turned to our persona creation service. We helped them understand how their ideal target consumer changes for their consumer, trade and express brands.
So, we set to work.
