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HH Global has used the following skills/services in the project.
The situation
MSD UK needed a chickenpox awareness campaign with a difference.
Traditional campaigns tended to focus on the rarer complications of the disease, rather than the experiences of most children. So, MSD set out to set the record straight, by giving parents a realistic view of what to expect and how to take action.
The task
Purple were tasked with creating an eye-catching, friendly and informative campaign that could be rolled out over multiple platforms across the UK. Not only did it need to help parents understand the risks of chickenpox, it needed to explore the various treatments and preventative options too.
The approach
To capture the attention of parents and kids alike, we proposed a campaign character as our face of ‘Are You Chickenpox Aware?’ Meet Dotty: the little rabbit in a spot of bother.
The action
Accompanying the key medical information, Dotty appeared in leaflets, digital ads, magazine ads, out-of-home media and more. All materials pointed to a central microsite, where parents could find clear, balanced information about what to expect and when to get further advice.
The results
