The strategy behind the glamour (photoshoot) blog

10th October 2022

When a client asked for a photoshoot to support a new product launch, our B2B marketing team leapt into action! From planning and creative direction all the way through to shooting and post production.

Laura Bessant is Senior Account Executive for Purple and she shares the stages the team followed to produce a fantastic campaign culminating in the roll out of the product across Europe.