Purple creates Soviet-inspired safety campaign for Galliford TryThe campaign takes its cues from the Russian RevolutionThe Purple Agency has created a new Soviet-inspired health and safety campaign for housebuilder and construction company Galliford Try.As well as the Russian-themed posters, the campaign also includes folders and policy documentation, dividers, zcards, mugs and pull up banners to take the campaign to site managers and construction workers. Andrew Woodger, data and planning director at Purple, said: “The Soviet Revolution produced some startlingly original art work, particularly ‘agit-prop’ style posters. "Working on the premise that health and safety is everyone’s responsibility, we used these iconic ‘socialist’ images as our inspiration to create a bold and eye catching campaign that addresses the critical issue of health and safety in the construction industry."