Clients & Partners

CA Technologies

Time frame: Present

CA Technologies, one of the largest software firms in the world, started an annual survey-driven thought leadership programme to act as the foundation for engagement around disruptive trends, innovation, digital transformation and the app economy. The objectives were threefold: brand awareness, demand generation and sales enablement.

Stephenson Harwood

Time frame: Present

Stephenson Harwood hired Grist to conduct a pan-industry global survey of 300 senior executives heavily involved in M&A activity, to find out more about domestic and international investors' attitudes towards the UK as a deal-making destination.

DWF

Time frame: Present

Grist worked with DWF to develop a research-driven thought leadership programme that explores the changing landscape of the UK insurance sector. A survey of 200 senior executives from insurance companies, brokers, Lloyd's managing agents and MGAs, generated new, unexpected and often challenging insights into key issues facing the market: both now and in the future.

SI Partners Global

Time frame: Present

Our research for SI Partners included a global survey of 600 agency leaders across 16 markets, exploring the key barriers to growth facing creative agencies. In addition to misunderstanding the real deal drivers for potential acquirers, the research reveals that agencies are pursuing growth plans that may not position them to build their equity value optimally. The findings made the target audience sit up and take note. The campaign assets included a global report on barriers to growth, five country reports drilling into local market attitudes and challenges, plus a separate report focusing on one of the most interesting findings: the disconnect between buyers and sellers. These were available in print but also via download on a campaign landing page. A series of blogs and social media activity fuelled the inbound content marketing strategy.

Price Bailey

Time frame: Present

An annual survey of business leaders enables this award-winning accountancy firm to demonstrate its thought leadership. Price Bailey is a top 30 accountancy and business advisory firm serving private clients and regional, national and international businesses. Much is written about the top FTSE companies and the occasional superstar tech start-up success, but hardly anyone talks about the UK's real growth engine: owner-managed businesses. Price Bailey's challenge was to create a programme to champion this underrepresented sector and thus raise its awareness.