James is the Director of our creative communications agency and is an experienced marketeer, with 25 years’ experience in creating UK and pan-European integrated marketing campaigns. He’s worked both agency side and client side, so understands the bigger picture from both perspectives.

James has been fortunate to have worked with major brands including Aviva, Land Rover, Panasonic, Cadbury, English Heritage, Norwegian Seafood, Foods from Spain, WIRSPA (Authentic Caribbean Rum), and The Royal Mint.

He has also worked on many public sector campaigns, mainly with complex behaviour change objectives such as Smokefree for PHE, Recycle Now for WRAP, Apprenticeships for BEIS and the Census campaigns for the ONS in both 2011 and 2021. James also led all the emergency COVID-19 communications for the Welsh Government in response to the global pandemic.