Hailing from the distant and foreign land that is Norfolk, Sam studied Geography at the University of Sheffield before deciding that maybe rocks, sand and peat weren’t for him. He began to develop an interest in marketing whilst running his own clothing company, INKA INKA, purveying his goods on Camden and Cambridge market. He loves nothing more than kicking back whilst drinking a sexy cosmopolitan, listening to an obscure band and reminiscing about the good old days.