Hen has worked in advertising and communications planning for over 13 years, on globally renowned brands such as M&S, Nestlé, Unilever and ITV. She is experienced working with startups and SMEs, across a variety of sectors, particularly in FMCG.

Her expertise is in omnichannel communications strategy, content planning, digital and data strategy and working to develop analytics and measurement solutions to inform future planning and optimisation.