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£1.6M Digital revenue achieved Jan - Mid-Nov.
106% Increase in organic traffic YOY.
147% Increase in paid search revenue YOY.
£1M Digital revenue thorough paid & organic search.
We were set an ambitious target to achieve £1.3 million in online revenue in 2020.
With the luxury bed market being a smaller audience pool, products being at a much higher consideration rate than other furniture providers, and customers preferring to complete purchases in store where they could try the products, we had to make And so to Bed’s website work harder than it had ever done before.
Our Growth specialists immediately understood that it was going to be that we had to set the foundations for enhancing the website.
So, our organic performance team undertook a series of technical audits, audience analysis, user journey analysis, and performed an overhaul of keyword targeting across both Organic and Paid Search.
We worked with And so to Bed’s developers to implement the changes we recommended on their site, refreshed the keyword targeting across all elements of the pages, and narrowed down our audience targeting to those most likely to convert to build out similar audiences with a higher purchase potential.
Through solid technical foundations, landing page and category expansion, tailored Paid Search targeting and prospecting (from our paid performance team), and utilising new features as they were released, we exceeded all of the targets set ahead of time.
