With a $2.5 billion net sales reported at the end of 2018, Amazon is set to join the online advertising giants, Google and Facebook, in a quest to rival new prospects. Although the growth acceleration of Jeff Bezos’s empire in the third quarter fell short of investors’ expectations, causing the stock to plunge, its performance in margin business units such as cloud and advertising, holds a much more positive outlook. The company reported a 122% increase year on year, and booked $301 million more in “other” sales, suggesting a departure from the “Walmart of the web” business model, which has been its modus operandi for a long while now.

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