Tom joined Forward3D in 2007 and has developed extensive knowledge across all digital marketing channels before choosing to specialise in PPC and biddable media. 

He initially joined the agency as a Marketing Analyst, working on affiliate marketing campaigns for the likes of Skype, LastMinute.com and Zurich insurance. Tom has since moved into a wide array of positions including Technical Analyst, Senior Analyst, PPC Team Lead, PPC Group Lead, Technology Director and Head of PPC.

In his current role as Head of Paid Media, Tom oversees all paid search as well as programmatic activity at the agency from our bespoke trade desk PRIME.

Tom’s vertical experience has come predominantly from the retail and travel industries, with particular experience in the fashion and luxury sectors. Tom has worked with brands such as The NET-A-PORTER Group, Labelux Group, Ralph Lauren and Hilton Hotels. 

With previous experience in website development, programming and database work, Tom has also contributed heavily to the redevelopment of the agency’s technology platform, Stage, while he served as Technology Director. Tom has been at the forefront of Forward3D developing and implementing an Agile working methodology across its growing teams, maintaining the company’s long standing approach to servicing clients and campaigns.