David is Fold7’s top-flight strategy veteran, developing and overseeing brand and communication strategies across our entire client base. He boasts over 20 years of experience in the advertising industry and prior to joining the Fold, he was both Head of Brand Development for Publicis Groupe and Global Planning Director at Saatchi & Saatchi.

Throughout his career he’s led award-winning strategies for brands including Guinness, Visa, Ford, BT and Boots and was responsible for the creation of the Oystercard for TfL, and the Getty Images media brand in the US. Having worked in markets all over the world from Seattle to Singapore, David is yet to find a client sector that he doesn’t find interesting. Here at Fold7, he spends the majority of his time trying to convince clients that it’s creativity (in all its forms) that truly drives business.