Nobody ever got anywhere by staying still - literally and figuratively.

I like to think that even when my body isn’t, my mind is always on the move. Whether it’s ingesting the latest ideas, tinkering with new projects, or writing treatises on the songs of Depeche Mode.

Ultimately, it is creativity that feeds the soul. Or mine at least.

My drive to solve problems using elegant and simple solutions, alongside Olly’s ability to explain that in a way that makes sense to even the least technical person, was the perfect concoction when creating Filter.

We wanted an agency that was rooted in experience, and that could deliver change effectively and with minimal fuss.

The proof is in the pudding: Filter are a WordPress VIP partner and are trusted by a high calibre of clients, including Medivet and Crystal Palace for projects from employee engagement to cross-channel reminder management. And as a football fan, having the Eagles onboard and getting to create Palace TV was particularly exciting.

It’s this buzz around projects which is why I love being Filter’s CTO. In fact, I’d say it’s almost my dream job, and will continue to be until I get to tour with the Mode as their official biographer!