As a WordPress VIP Agency Partner, we are always excited to see the new edition of their annual Content Matters Report to see how the general approach to content changes from year to year. This year the WordPress VIP team collected some interesting results from over 1,500 respondents of varying roles and industries.

It’s no secret that content management is not an easy task, there are so many things to consider and keep track of. With the constant algorithm changes, the introduction of more AI tools and tech/software developments, it can often feel overwhelming for marketing teams.

Reports like Content Matters are a great way to get a snapshot of what’s happening within the content/marketing space. We read through the report and noted some of our main takeaways for your marketing team.