What Are The Benefits Of Bespoke Development?

Software Development
New Product Development

The Technology Challenge for Businesses Today

Modern Customers Demand Excellence
These days, so much of our daily lives happens online, both at home and at work. Your customers want access to your products or services with the same convenience they have when scrolling through Instagram or ordering something from Amazon.
Almost every business today needs to use software development to build a website, mobile apps, or some form of digital channel to connect with customers online. This is why developing the right software products is so essential for your success.
Employees Need Efficiency And Ease-of-Use
Of course, these trends also apply to your employees. Since the COVID-19 pandemic made remote working a global trend, people in desk-based roles now do most of their work at home, on their personal devices. Consequently, they expect the same speed and performance as they get from the apps and services they use as consumers.
In industries like construction and utilities, employees must now also use digital tools out in the field to accompany their work, moving away from time-consuming paper-based processes of the past. However, if those tools aren’t simple and intuitive, the workforce won’t adopt them, and your overall productivity will suffer.
Keeping Up With Current Expectations
As a business, you must adapt to this shift, ensuring your customers and employees can easily access your products and services online, from almost anywhere. And with the current advanced state of technology, they also expect that access to be seamless, regardless of which digital channels they’re using.
For large enterprises with big budgets, this isn’t so much of a challenge. For small and medium-sized businesses, however, it’s difficult to keep up with these trends and deliver the software products your employees and customers are demanding.
Still, whether you’re a construction firm, an independent healthcare provider, or a FinTech company, you do need to meet those demands if you hope to remain competitive and grow your business.
Finding the right software development solution can be a daunting challenge, especially if you lacks technical skills within your IT team. To help you build a quality website, intuitive mobile app, or even internal systems to improve your employees’ productivity, let’s first explore your options for software development.
 

Your Options For Web And App Development

“Off the Shelf” or “Out the Box”
The most common option is to use a digital product or asset that is pre-made, like a website with a content management system like WordPress, or a pre-built CRM platform. These will be equally applicable to lots of different companies and use cases. You’d simply purchase it, set it up, and get it running.
In-House
You could also hire a developer, or someone with development experience, to work in-house. This would give you someone always on hand to get your digital assets up and running for you, and maintain everything as well.
This could possibly involve purchasing something off the shelf, then adding layers of customisation or more advanced features if necessary. For example, Salesforce has a range of basic software products like CRMs and mobile apps, but it’s common to have these customised in certain ways.
Bespoke Development
With bespoke development, you build something completely unique, tailored to deliver on your specific requirements or to meet a need for a certain type of process, function, or service.
Usually, the most cost-effective and efficient way to have this done is to work with a specialist partner who has expertise in custom software development.
It’s also helpful to gain a partner’s strategic guidance with bespoke development, to ensure you get the ideal solution to meet your needs. A partner will also help you deploy your product, help you achieve adoption, maintain it for you, and optimise the software for ongoing long-term success.
 

The Verdict

People’s current expectations for digital products and services have put the importance of user experience (UX) at an all-time high.
If someone has a bad experience when interacting with your brand online, they won’t have the patience to wait around, and they probably won’t come back. This becomes even more of a concern when you look at the sheer volume of alternative options available to customers in virtually every category and industry right now. And with trends like personalisation also set to become increasingly popular, people’s tolerance for poor websites and mobile apps will rapidly decrease.
This is making it even more necessary for small and medium-sized businesses to match the needs of users, both internally and externally. With that in mind, it’s well worth considering the option of using bespoke development to build custom digital assets if you need anything more than basic functionality. This could relate to websites and mobile apps for customers, as well as internal systems like CRMs and staff training portals.
 

How Does Bespoke Development Actually Work?

Bespoke development is the process of designing and building software that is completely custom, tailored to your business, to fulfil a specific function for a specific set of users.
Rather than buy a software product that can be used out-the-box, bespoke development is designed to meet a very precise set of requirements for your users that you won’t find available pre-made.
As we’ve discussed on our website before, bespoke development is an ideal option to choose when there isn’t a one-size-fits-all solution to match your needs. When you want to facilitate a certain digital process or service that’s unique to your organisation, bespoke development allows you to create something completely original to achieve that.

 

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