Evoluted has partnered with Sheffield jeweller Jessica Flinn on its organic search strategy.

Evoluted will be leading on the brand’s technical SEO and on-site content after winning a competitive pitch process.

The team will apply its integrated approach to delivering marketing services which combine cross-channel expertise for Jessica Flinn’s range of bespoke jewellery that is colourful, unique and non-traditional, all designed to reflect customers and their personalities.

“We’re so excited to be working with the wonderful team at Jessica Flinn on their organic search strategy,” said Laura Rowley, Evoluted’s head of content and digital PR. “It’s fair to say that this is something of a dream client for our team – we were all in our element trying on some of the beautiful rings during our onboarding session.”

Jessica Flinn is renowned for its iconic range of unique jewellery, which continues Sheffield’s proud steel traditions – exemplified by Evoluted’s own Sheffield HQ being an ex-steelworks.

Rowley added: “We can’t wait to help them grow further by raising their online visibility and we’re confident we’ve identified some transformative opportunities that will take Jessica Flinn’s organic strategy to the next level.”

Staying with the steel link, Evoluted has also expanded its remit with MEPS International, the steel market analysts and forecaster based in the city.

Evoluted has supported MEPS with expert web development and SEO services for several years, earning a European Search Awards nomination for Best B2B Use of Search for the latter in 2023.