Breakdown cover providers Green Flag wanted to establish an online store, to support a new ecommerce opportunity for the brand. Due to the competitive nature of the market, the client needed a platform that could be delivered quickly to start competing instantly. 

They enlisted Evoluted's help to create a rapidly-built shop which united multiple product ranges but still provided first-class UX to meet Green Flag's mission of providing 24/7 support to motorists in need.

Here's how we provided top-gear web development and delivered a store which was nominated for B2C eCommerce Website of the Year at the UK eCommerce Awards!

Motoring ahead

Shopify Plus with a Linnworks Integration

It needed to easy for motorists to quickly find the right product for their needs - a challenge given the multiple large product ranges involved.

We developed the site on Shopify Plus, implementing a product hierarchy which added coherent structure to the product ranges and allowed users to filter by colour and quality.

We also chose Shopify Plus for the extra checkout and user journey customisations it allows which would future-proof the store as product ranges and sales grew.

To make the store easy to manage, we integrated Linnworks, automatically syncing product data and orders, enabling a seamless integration to the client's existing systems.

We created an effortless checkout experience with just four clicks required from homepage to order completion and Google Pay and Apple Pay options which would boost conversion rates.

Knowing of Evoluted's market-leading work, it was the only choice for this client to work with us on this exciting project.

The Results

3x

Industry average conversion rate

86%

Faster loading times than competitor portals

1 minute

Order & product details synced every minute

Arriving on time

And hitting an ambitious revenue goal

We faced a tight turnaround, with Green Flag needing to launch the site ASAP.

Here, our full-service set-up was key, with seamless collaboration between our build team's Project Manager, developers and Creative Director to deliver the store within three months of the kick-off call with the client.

The store build had to tread a fine line between providing a great user experience, managing multiple large product ranges and ensuring the site can evolve as the product range develops.

Our development team's ecommerce expertise was crucial in identifying Shopify Plus as the best solution for Green Flag’s needs and future-proofing its management through innovative automation.

The result is a site delivered on time, on brief and on track to meet an ambitious Y1 revenue goal.