back to thedrum.com
Early Marketing & Creative Ltd has used the following skills/services in the project.
Amadeus needed help with developing a new positioning for their non-air travel business.
Problem
Amadeus’ non air travel business was underperforming relative to rivals in the hospitality and ground transportation market.
Solution
Early redesigned the Beyond Air proposition positioning by developing a series of engaging, cut-through creative concepts with a fresh new look, previously unseen in the travel technology market. These were deployed in a global multi-media campaign delivered from September ‘23.
Outcome
Exceeded initial engagement and lead gen targets by >50%
Early now have preferred supplier status with Amadeus and are developing an ongoing set of activities to build on the success.
