EuroTaxis are one of Bristol’s leading taxi companies with a long history of serving clients across Bristol and the South West since 1991. Based in Yate, they offer a wide range of vehicles including taxis, buses and coaches.

Challenge.

With a number of established taxi companies competing across the area, it has become an increasingly competitive landscape in which EuroTaxis operates. 

Our SEO team have been working with EuroTaxis to increase their organic website traffic and drive a higher volume of bookings. To ensure we were driving the right type of customer to their site it was clear that we would need to match the correct keywords with the right search intent.

Increasing traffic was the priority, alongside devising a strategy that would cover their full list of services whilst not spreading ourselves too thin.

Solution.

To begin with, we went back to basics, focusing on their core services and ensuring the on-page optimization was where it needed to start building an effective SEO strategy.

Our SEO work covered all of EuroTaxis service page content, page titles, metas and internal links. We also implemented schema across the website, including FAQ schema.

This strategy then focused on building high-quality off-site links to the EuroTaxis website to increase the level of authority and trust in Google’s eyes.

Results.

568.95% Increase in YOY Conversions

197.60% Increase in Organic Users