£6.05 CPL Across FB Campaigns for Marshal Meadows

Social Media Strategy

CHALLENGE.

 

Marshall Meadows Manor needed to raise awareness of the refurbishment whilst at the same time ensuring they were getting weddings booked in throughout the relevant season, whilst also making sure that they were receiving restaurant bookings and overnight stays.

This was Marshall Meadows first venture into Social Media and we had to prove the worth and effect of our campaigns in order to achieve the goals set.

Lastly, they regularly run events and seasonal promotions such as Valentines, Christmas & NYE. We had to ensure we were proactive in being ready to support these offers and drive leads & enquiries for them.

SOLUTION.

 

Create a multi funnel campaign to ensure we were targeting users at all points of their journey, from brand awareness, all the way through to wedding bookings.

When required we ran bespoke Christmas & NYE campaigns to drive bookings & parties. We also created bespoke landing pages on the website to give users the best possible experience.

Since going live we’ve tested a variety of creatives. We initially ran with a carousel showcasing the scenery and accommodation at the manor, then moving onto videos & dynamic ads featuring the weddings, events & dining facilities.

 

RESULTS.

 

7,233

link clicks
across ads

638

leads driven
by Facebook

£6.05

cost
per lead