CHALLENGE.

Starting from a relatively new and un-optimised website, our initial challenge was being able to push national keywords to improve their average position on a national level. Increasing traffic on the site was our top priority, as well as devising a transformative link building strategy to improve the domain’s offsite metrics.

We would also have to optimise the site for a new service the client wished to launch which was based around the purchasing of used clubs for the purpose of resale.

SOLUTION.

We carried out an onboarding process of optimising the page titles and meta descriptions, optimising pages for the appropriate national keywords to bring in traffic that complies with their business objectives.

We also created new landing pages for used club purchases which allowed us to target and attract a new audience which attributes to the increase of organic traffic YoY. A new two-step form was created on the page in order to filter through submitted clubs based on condition, brand and value.

RESULTS.

220.27%

increase in
organic users

78.35%

increase in transactions

220.74%

increase in revenue