Michael is a highly commercial business lead with years of experience managing and developing clients’ business. He joined Kitcatt Nohr in 2007 and enjoys working closely with clients to develop their CRM and customer engagement programmes and is a great believer in always having a plan. Over the years Michael has worked on some of the world’s leading brands including AXA, Virgin Holidays, John Lewis, O2 and led the Guinness account winning the most innovative use of digital for the infamous Pub Landlord campaign.