December 19

December 19 has used the following skills/services in the project.

Attribution & ROI

B2B - Brand Strategy

B2B Market Research

B2C - Brand Strategy

Data Science

Digital Out Of Home

Media Buying - Planning

Online Media Buying

OOH

Outdoor Media Buying

Press Media Buying

Radio Media Buying

Social Media Insights

Sponsorship - Activation

Sponsorship - Media Buying

TV/Cinema Media Buying

OUR TASK

In launching Xero’s first sports sponsorship, the aim was to not only bring attention to the Lioness Partnership and the FIFA Women’s World Cup sponsorship but to also leave a lasting impact on our target audience.

Target Audience

‘Goal Getters’: Self-employed individuals with a deep interest in women’s sport and the upcoming Women’s World Cup.

INSIGHTS

Our research showed that our ‘Goal Getters’ were frustrated that they had to seek out women’s sport content due to the lack of interest by the broader media channels. It was our job to help excite and create a buzz around the largely ignored (at the start of tournament) Women’s World Cup.

OUR SOLUTION

Think Big, Dream Bigger: We utilised impactful media to showcase Xero’s partnership support with the Lionesses and World Cup. Big sponsorship deals with major media outlets with deeper content created to please our target audience.

Broadcast sponsor of ITV’s Women’s World Cup coverage.
Broadcast sponsor of Talksport’s Women’s World Cup Coverage with emphasis on audio engagement with listeners.
Strategic partnership with Telegraph Media Group sponsoring all Women’s World Cup coverage and creating content with deeper interest stories within women’s sport.
Tactical display national press ads to coincide with Lionesses matches.
National digital OOH activity on impactful sites on the day of Lionesses matche

OUTCOME