Sometimes it's all in the timing and so it turned out to be when Sky approached us with the opportunity to sponsor their primetime 5-7pm slot on Sky Sports News.

The team had already been focusing Pizza Hut Delivery’s advertising campaign at the optimum pizza ordering moment (between 4-8pm) so this, plus the fact the channel’s audience suited our client’s targeting down to the ground made this opportunity to good to turn down.

We struck a year deal with Sky so the sparkling new idents (created by Iris), linking Pizza Hut Delivery to various sports, will be rolling out all through 2022. A winning collaboration between the client, december19, Iris and Sky.