Introduction
It’s almost that time of year again! Christmas is fast approaching, and when it comes to getting our shopping done, we all like to find the best deals possible.
One way to achieve this is by shopping on Black Friday.
Why is Black Friday so Popular
Black Friday refers to the first ‘official’ opening day of the Christmas shopping season. It is the highest revenue day of the year, where shoppers around the world take advantage of the incredible price cuts at a range of different retailers. In 2019, in-store and online retailers made over eight billion pounds, rising by 14% from 2018.
The term was created in the 1950s by the Philadelphia Police as they referred to the overcrowding and traffic jams that came with the business of retail stores.
In 2020, Black Friday came as a blessing to people around the world as many suffered job losses or a decrease in personal finances. Staying home came with more unexpected costs such as more repairs and higher bills. 2020 showed Black Friday sales at their highest deduction rate in history, giving shoppers a great chance to get discounts on gifts for loved ones.
The COVID-19 pandemic did decrease in-store purchases, but online sales ramped up. Shoppers in the US spent over 110 million hours shopping online on Black Friday in 2020.
Black Friday introduces a huge number of customers with the intent to buy to new retailers across the globe. Considering the time users spent online last year – having a digital strategy in place for Black Friday can greatly increase sales and revenue.
How Can Black Friday Benefit Retailers?
If you are a retailer looking to increase revenue, whether on Black Friday or just in general, Crunch Digital Media can help.
Case Study
Bateel is a luxury food company that came to Crunch to help them increase website revenue. As a solution, Crunch implemented an ‘Always On’ campaign which aimed to target users at different customer lifecycle stages, supplemented by smaller campaigns to represent seasonal events in the confectionary calendar year.
The Results:
What’s next?
Are you interested in working with us? get in touch today to discuss how Crunch can help you optimise your digital campaigns to increase sales.