What Does a Cookie-less World Mean for your Business?
Well, first, we must define what “cookie-less” means. In a cookie-less world, we would describe it as a way of marketing that is less dependent on “cookies” or code placed on users’ browsers when customers visit a website. Typically, this code would be tracked to view user behaviour and compile data geared towards subsequently improving the user experience. Since Google and Apple announced a crackdown on third party tracking and data, it has led to forced evolution in the digital marketing field, as we attempt to adapt to the increased demand for data usage transparency, especially on popular social media sites. This social media crackdown has a significant impact on marketing, as sites like Facebook are a huge lead generation stream for businesses targeting consumer news-feeds. With less room for data, there is a knock-on effect on revenue that comes with successful ad campaigns.
Quick and Long-term Fixes to be Privacy Compliant and Gain Audience Insights
So how can we combat this data crackdown? There are quick fixes and long term fixes that can be implemented to ensure you stay profitable in this new environment, and we will discuss them below…..
Quick Fixes:
Long Term Fixes:
The Future of Digital
The changing of the landscape of E-Commerce was greater in the first 5 months of the pandemic than in the previous 10 years. Some would say it is merely an accelerated introduction of the inevitable, as the world moves online in both a social and business sense. With this move comes innovation, as new ideas sprout from the minds of those seeking to jump aboard the digital ship. As a marketing agency, we must ensure that we are more adaptable than ever, with holistic marketing solutions covering multiple channels, whether search, social or email, vital to keeping up with the shift. Essentially, as a business, it is important to refrain from focusing your efforts on one audience channel, as either through regulation or lack of user activity, that channel may stop bringing the desired results. Be flexible, embrace innovation, and your business can thrive in the digital world of the future.
Find Out More
If you would like to learn more about how we can help you adapt to the changing environment, whether it’s moving away from third party data reliance, or improving your online brand presence, contact the team at Crunch today.