Clients & Partners

Dubai FDI

Time frame: Present

Promoting Dubai as the world's best destination for business. Having worked in Dubai for many years, Crowd know what a great place the Emirate is to do business. It acts as a hub for many different sectors, and with business and entertainment facilities that are second-to-none, it continues to attract the world's biggest companies and entrepreneurs. Challenges The Dubai FDI approached us with a requirement to highlight some of the other, less talked-about opportunities that Dubai has to offer. With programs and initiatives that provide support to numerous facets of modern business including artificial intelligence, autonomous transport and blockchain technology. Solution Designed as an ongoing program, which aims to eventually provide tailored content for various business sectors, the brand had to be simple, accessible and have a global appeal. Crowd created a bold, modern brand which could be used across all deliverables and which would appeal to FDI's international audience of potential investors and business people. The brand uses the renowned 'Dubai' typeface that will already be familiar to visitors of Dubai, iconography and dynamic photography to convey the forward-looking and exciting atmosphere of Dubai as a destination for business. Launched before Dubai royalty at the Investment week event, the brand has been used across multiple channels such as a website thedubaiadvantage.com, printed materials and even an exhibition stand for both the 2018 and 2019 Websummits in Lisbon which saw Crowd supply a VR experience for stand guests. We have also helped the Dubai FDI with a campaign for the Chinese market delivering both a strategy and WeChat site.

Plastic Oceans International

Time frame: Present

Crowd has supported Plastic Oceans International as a charitable partner since 2014. In March 2019, Plastic Oceans International and Breathe Conservation collaborated to support the 'Swim Against Plastic' initiative - a world-record attempt by endurance swimmer Sarah Ferguson. Her goal was to swim the entire 40-mile coastline of Easter Island in order to raise awareness of marine plastic pollution and the huge challenges faced by our oceans. As a team of ocean lovers that swim, surf and enjoy the sea daily, this not-for-profit's mission is close to our hearts and we are proud to be their marketing support partner. Challenge Over 300 million tonnes of plastic are produced annually. 8+ million tonnes of plastic are dumped in the oceans over the same duration. Less than 10% of all plastic gets recycled. The situation is a disaster, and we urgently need to raise awareness and inspire action that will help end the growing problem of plastic pollution in our oceans. It is vital that we create initiatives that target school children, corporate influencers, policy makers and consumers. Inspire people to care about the issue and desire to be part of the solution and do what we can to shift the global reliance on plastic. Solution Securing her place in the history books, Sarah Ferguson successfully broke the world-record and swam around Easter Island in an incredible 24-hours, non-stop. Crowd's team filmed her entire journey, and the achievement was broadcast on the world's broadcast media, as well as Plastic Oceans' digital channels. This news story raised awareness of the global challenge. Our support of the project was wide-ranging. From general consulting on all aspects of marketing and communications, to providing guidance for the Plastic Oceans team on social media, sponsorship development, influencer outreach, content and event planning. We wanted to make sure that this exceptional initiative had as much global exposure as it could.

Adidas

Time frame: Present

As part of their global Exhibit Pack campaign, adidas worked with Crowd to create a competition centered around user generated content.

ERA

Time frame: Present

Brand positioning; website design and development; branding; VR.

Dubai Airports

Time frame: Present

Dubai Airports (DXB) is the busiest airport by international passenger traffic - 89 million passengers in 2019.

Bournemouth Council

Time frame: Present

Bournemouth Council appointed Crowd to implement a digital strategy to attract overseas students to the South West Of England.

Kenwood

Time frame: Present

Crowd delivered an online community forum and social media strategy for Kenwood's innovation team, to explore tomorrow's kitchen.

France

Time frame: Past

To highlight France as a great holiday destination, Crowd designed a new website and carried out digital marketing to promote the country!

Creative Future

Time frame: Present

Crowd designed a website and devised a digital strategy to help protect the future of creativity.

Razor

Time frame: Present

Razor is one of the most recognised toy and transport gadget manufacturers in the world. To make sure that Razor's reputation for cutting-edge, really fun toys is as strong globally as it is on its home turf in the US, we strategically support and manage the company's global social media marketing. Razor sells scooters, Go-Karts and a range of exciting rides. Their promotions need to reflect that.