How has COVID-19 impacted the finance industry in Australia? And how should brands be adjusting their marketing and branding strategies right now?
These were just some of the questions answered by Crimtan’s Country Director ANZ Milan Blazevic in a recent webinar hosted by the IAB Australia.
The webinar was moderated by Jonas Jaanimagi, Technology Lead – IAB Australia and comprised an industry panel on digital advertising for financial services. Milan’s fellow panelists were Emily Smith, Interactive Director – OMD Australia, Sebastian Graham, Head of Native – Verizon Media, and Natalie Stanbury, Research Director – IAB Australia.
The webinar shared related case studies and research on recent consumer insights and trends. The industry panel also discussed these and other current financial marketing trends.
Specifically, Milan covered: