Having studied and worked in the US, UK, and China, Peter is our APAC expert.  He understands how social listening and analytics differ between the West and the East, for example, the strengths and weaknesses in data coverage, gaps in current data analytics tools, and the opportunities for collaboration. As the Country Manager for China based in Shanghai, he is involved in the full cycle of the business, from developing data partnerships to selling China projects to global clients.  With 7 years of experience, he is passionate about generating actionable insights for clients to make strategic decisions to achieve their business objectives.