In 2011, Ulrike moved from Munich to London to start her first job in the social media industry. Already having used social media in her private life successfully, she found her social media job through Twitter, she now dived into conversations and online data further. After a couple of years in her first job, she moved on to work in an advertising agency in Singapore and came back to London in 2014. It was fun working as an account manager in several advertising agencies but, ultimately, she wanted to return to social intelligence. Ulrike started to work with Convosphere as a part-time employee at Convosphere when her first child turned one. Now she's responsible for the German market and making sense of all the German sarcasm!