When companies like HP, Microsoft, The Motley Fool and Dollar Shave Club want to improve their marketing results, they call Chris Goward. Chris founded WiderFunnel, which has since merged with Conversion, with the belief that great customer experiences should be continuously tested to prove their value.

He is the brain behind the popular LIFT Model® and Infinity Optimization Process™, growth marketing strategies that consistently lift results for leading enterprises. He wrote the bestselling book, You Should Test That!, which redefined conversion rate optimization and has spoken at 300+ events globally, showing how to create dramatic business improvements.