back to thedrum.com
As one of the world’s most recognisable charities with a portfolio that stretches internationally, we asked if it was possible to raise the national profile of the brand with the latest campaign. Back in 2016 Oxfam ran a campaign titled ‘Dressed by the kids’: but we wanted to know if we could do better with the 2017 campaign. Amongst other things, we generated 76 million impressions.
