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This week marked the official launch of ITV's most ambitious project yet - ITVX, a fresh new streaming platform supported by long-standing strategic partner Candyspace across Apple TV, Android, and iOS.
Candyspace Managing Director Matt Simpson caught up with ITV's Chief Product Officer, Deep Bagchee, to discuss the launch of ITVX, the latest trends in AVOD/SVOD and what the future holds for the platform.
Watch the full interview now.
