Hammmerson Awards

22nd July 2018

A new kind of portal

The leading owner-manager of some of the biggest retail destinations in Europe wanted to improve customer experience, drive collaboration with brands, and enhance their retail mix. They required a set of user-friendly B2B tools to match their consumer engagement, and a strategy to define brand positioning, tell key user stories, and manage information architecture.

Experience first

BBD established an industry-leading platform that gave customers 24/7 access to site demographics, plans, photography, contact details and pricing – UI, UX and internal CRM processes were all optimised to deliver better quality leads. With the majority of brands cutting staff resources, the portal gave Hammerson a distinct advantage in leveraging booking decisions.

The platform’s success has also been recognised in the 2018 Sceptre Awards, with hammersonengage.com winning the ‘Mall Technology Innovation Award’ category.

The original article can be found at https://blog.brightblueday.com/blog/hammerson