THE CLIENT

Furniture Village is the UK’s number one independently-owned furniture retailer with over 40 stores nationwide. Since it was founded in 1989, quality and service has been at the heart of the Furniture Village offering, differentiating themselves from their competitors on quality rather than price.

THE OBJECTIVE

Mobile is a key component of Furniture Village’s multi-channel retail offer, helping customers to both shop online and to research and visit stores. Our objective focused on two areas:

The enhancement of customer experience for online audiences.

The improvement of page speed performance beyond the one of competitors.

THE STRATEGY

To achieve our objectives, we first conducted a site audit and identified key areas that could be optimised. We started by looking at mobile page speed, and to tackle it we focused on:

JavaScript improvements and cascading style sheets.

Browser caching optimisations.

Image file optimisations.

Image compression.

We then moved on to consider user experience elements that could improve mobile journeys. We developed and implemented an improvement plan based on:

Intuitive design.

Engaging functionality.

Fast-loading pages.

We analysed the above suggested changes and considered the impact each one would have had in terms of improving conversion performance. On this analysis we based the prioritisation of items with consideration for their impact on the end user.

THE RESULTS

As a digital and commerce agency, we were able to implement changes quickly and efficiently. This led us to be able to effectively hit all our objectives:

20% reduction in page load time.

10% increase in conversion rate for mobile devices.

9% decrease in bounce rate.

12% growth in mobile revenue.