THE CLIENT

Bold Burdon Kemp is a national law firm specialising in claims for serious injury. Helping victims of medical negligence and abuse, specialising in fighting compensation claims for Personal Injury, Medical Negligence, Brain Injury, Spinal Injury, Military Accidents and Child Abuse.

THE OBJECTIVE

Increase organic traffic to Bolt Burdon Kemp’s medical negligence site pages by 64% year-on-year and grow the number of enquiries to the negligence site pages by 118% year-on-year.

THE STRATEGY

We implemented a mixture of on-page SEO, conversion rate optimisation, and UX improvements and created new, relevant content for link building purposes, in order to improve organic visibility for medical negligence-related terms and site UX.

We then outreached relevant medical negligence content to top tier press publications.

THE RESULTS

The number of sessions to medical negligence site pages increased by 199%, a result of 211.31% above the target.

Medical negligence-related enquiries increased by 121%, 2.90% higher than our already ambitious target.

Our content campaign was featured in 20 major UK news publications, including the Daily Mail.