With a Masters (MSc) in Digital Marketing Communications, Ally has previously worked at Brand New Media, planning and managing SEO, PPC and Online Advertising for clients such as Heinz, MBNA and Hula Hoops. Ally's marketing expertise has led her to work on many award-winning campaigns throughout her 19yr career in digital marketing, most recently devising digital strategy for the award winning Ribena Colouring Cafe campaign while as Head of Digital Strategy Planning and Insight at Brass.

When she's not being a digital marketing thought leader, or being named one of the Social Buzz Top 50 social media professionals, Ally blogs as 'Digital Diva' at: http://www.digital-diva.co.uk