Graduated with a BA (Hons) in Business Studies from Nottingham Trent University
He's an Associate Member of the Chartered Institute of Management Accountants (ACMA)
Member of the Institute of Directors (MIoD)
Previously Finance Director of Seabrook Crisps

Little known fact about Cliff: He once rowed competitively against Sir Steve Redgrave and Andy Holmes (in the 1987 Head of the River Race).