About

Brand Genetics is a brand growth consultancy – specializing in front-end insight, strategy & innovation for B2C brands

We work in partnership with leading and ambitious brands to solve complex problems and unlock positive growth – growth that adds sustainable business value, makes people’s lives better & has a positive impact on our world

We do this by giving brands a transformative new way to look at the world: human-first. We use four distinct lenses to pinpoint this perspective:

1.Human Sciences – leveraging psychology, behavioural economics etc to provide a deeper insight

2.Human Empathy – using immersive ways to help see the world through the eyes of your consumer

3.Human Behaviour - using varied data sources to observe & understand real-life behaviour & decisions

4.Human Futures - looking to the edges and drawing on divergent perspectives to offer foresight