Laura is Director of Strategy here at Bloom, and leads our superstar team of analysts, planners and strategists. She helps empower her clients to connect with the important people both inside and outside their organisation. Data is at the heart of everything Laura does; she is a huge believer in digital strategies driven by insight, which lead to measurable results.

She’s been in the digital biz since ‘new media’, webmasters and extranets, working with clients like the UK Government, GSK, Microsoft and Toyota. She was recently listed in The Drum’s top 10 women under 30 in digital. Always on the hunt for the next game-changing trend, Laura loves to get stuck into a juicy project to further her specialisms, whether it’s audience trends research into Millennials, or social network analysis in NodeXL.

Laura has a travelling badger (who naturally has his own Facebook page), loves dogs in fancy dress, Arsenal and going to the occasional hip hop gig.