Siân's what they call a copy chameleon. Soft, cuddly words aimed at kids, technical-as-you-like copy for oil and gas giants, slightly saucy words for an adults-only accommodation brand - you name it, she's written it. Plus a little bit of brand poetry for good measure. Basically, whatever you throw at her, she'll find the words to suit. All perfectly capturing your brand's tone of voice, obviously.